Porter’s Generic Strategies: Differentiation, Cost Leadership and Focus
Porter’s Generic Strategies is an answer to one of two central questions underlying the choices companies have with regard to
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GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy
The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix) is just like the BCG Matrix a portfolio analysis
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Product Life Cycle: The Introduction, Growth, Maturity and Decline of a Product Category
The Product Life Cycle (PLC) is a marketing framework that helps visualizing and understanding the sales evolution of a product
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Three Levels of Strategy: Corporate Strategy, Business Strategy and Functional Strategy
Strategy is at the foundation of every decision that has to be made within an organization. If the strategy is
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Fiedler’s Contingency Model of Leadership: Matching the Leader to the Situation
Fiedler’s Contingency Model of Leadership is just like Hersey and Blanchard’s Situational Leadership Model part of Contingency or Situational Approaches
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Hersey and Blanchard Situational Leadership Model: Adapting the Leadership Style to the Follower
As reaction to behavioural leadership approaches such as Blake and Mouton’s Managerial Grid, Hersey and Blanchard developed a theory (Hersey
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Blake and Mouton Managerial Grid: A Behavioural Approach towards Management and Leadership
What constitutes a good manager? Based on behavioural research studies on leadership and management (e.g. Ohio State Studies and Michigan
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Crossing the Chasm in the Technology Adoption Life Cycle
Innovators, Early Adopters, Early Majority, Late Majority and Laggards: These are the 5 groups that consumers can generally be divided
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Blue Ocean Strategy: How to Make the Competition Irrelevant
Much literature on strategy is centered around competition and addresses questions such as: How do we beat the competition? How
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AIDA Model: From Attention, Interest and Desire to Action
AIDA Model, Innovation Adoption Model, Marketing Funnel, Sales Funnel, Hierarchy-of-Effects Model, Information Processing Model or Customer Journey. What these conceptual
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