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BCG Matrix: Portfolio Analysis in Corporate Strategy

BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Boston Box or Product Portfolio matrix)

Growing a business is the process of of improving some measure of a comany’s success. A business can grow in terms of

Strategy has been around for over thousands of years and finds its origin in the military and the need for

A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool used to analyse and

More and more companies nowadays decide to expand their business by crossing domestic borders and by (re)locating certain value chain

Both acquisitions and alliances are often used strategies for external growth. Where an acquisition involves taking control over another company

Porter’s Five Forces analysis is a framework that helps analyzing the level of competition within a certain industry. It is especially

Porter’s Generic Strategies: Differentiation, Cost Leadership and Focus
GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy
Product Life Cycle: The Introduction, Growth, Maturity and Decline of a Product Category
Three Levels of Strategy: Corporate Strategy, Business Strategy and Functional Strategy
Fiedler’s Contingency Model of Leadership: Matching the Leader to the Situation
Hersey and Blanchard Situational Leadership Model: Adapting the Leadership Style to the Follower