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November 30, 2017 Lars de Bruin

BCG Matrix: Portfolio Analysis in Corporate Strategy

BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Boston Box or Product Portfolio matrix)

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Recent Posts

Porter’s Generic Strategies: Differentiation, Cost Leadership and Focus
GE McKinsey Matrix: A Multifactorial Portfolio Analysis in Corporate Strategy
Product Life Cycle: The Introduction, Growth, Maturity and Decline of a Product Category
Three Levels of Strategy: Corporate Strategy, Business Strategy and Functional Strategy
Fiedler’s Contingency Model of Leadership: Matching the Leader to the Situation

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