Strategic Management Archives - B2U

The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix) is just like the BCG Matrix a portfolio analysis

Three Levels of Strategy: Corporate Strategy, Business Strategy and Functional Strategy

Strategy is at the foundation of every decision that has to be made within an organization. If the strategy is

Much literature on strategy is centered around competition and addresses questions such as: How do we beat the competition? How

BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Boston Box or Product Portfolio matrix)

Strategy has been around for over thousands of years and finds its origin in the military and the need for